Twitter and Heineken have teamed up for a contest called #15SECONDPREMIERE, where you can pitch a 15-second movie concept to Heineken in 140 characters or less. The winner will get flown to the Tribeca Film Festival, where he/she will be the face of the film and center of attention, introducing the movie before industry reporters and fielding questions from the audience just after the movie is screened for the first time.  The whole thing will be documented to show how Heineken turned one tweet into a TFF darling.

Can you pitch a fun mini-narrative with a beginning, middle and end in 15 seconds? Talk about economical storytelling. See the details below and rise to the challenge!